DESIGN
ItÕs a big deal!
Amanda Burdick
IT 659

DesignÉ
The largest domain of the five
Has been a part of the definition of IT since its first defining in 1963.
ISD used to be an actual class (IT661)
Design is taught because Òif the stakes are high, something needs to be done right, come to usÓ.
Many have thought the ADDIE model should be the standards of ITÉ but it leaves the constructivists out

WhatÕs it about?
Candidates demonstrate the knowledge, skills, and dispositions to design conditions for learning by applying principles of these 4 sub-domains: instructional systems design, message design, instructional strategies, and learner characteristics.

Instructional Design Systems (ISD)
ÒInstructional Systems Design (ISD) is an organized procedure that includes the steps of analyzing, designing, developing, implementing, and evaluating instructionÓ(Seels & Richey, 1994, p. 31).
Within the application of this definition, ÔdesignÕ is interpreted at both a macro- and micro-level in that it describes the systems approach and is a step within the systems approach. The importance of process, as opposed to product, is emphasized in ISD

ISD contÉ
1.1.1 Analyzing: process of defining what is to be learned and the context in which it is to be learned.
1.1.2 Designing: process of specifying how it is to be learned.
1.1.3 Developing: process of authoring and producing the instructional materials.
1.1.4 Implementing: actually using the materials and strategies in context.
1.1.5 Evaluating: process of determining the adequacy of the instruction.

Message Design
ÒMessage design involves planning for the manipulation of the physical form of the messageÓ (Seels & Richey, 1994, p. 31).
Message design is embedded within learning theories (cognitive, psychomotor, behavioral, perceptual, affective, constructivist) in the application of known principles of attention, perception, and retention which are intended to communicate with the learner.
This sub-domain is specific to both the medium selected and the learning task.

Instructional Strategies
ÒInstructional strategies are specifications for selecting and sequencing events and activities within a lessonÓ (Seels & Richey, 1994, p. 31).
In practice, instructional strategies interact with learning situations.
The results of these interactions are often described by instructional models.
The appropriate selection of instructional strategies and instructional models depends upon the learning situation (including learner characteristics), the nature of the content, and the type of learner objective

Learner Characteristics
ÒLearner characteristics are those facets of the learnerÕs experiential background that impact the effectiveness of a learning processÓ (Seels & Richey, 1994, p. 32).
Learner characteristics impact specific components of instruction during the selection and implementation of instructional strategies.
For example, motivation research influences the selection and implementation of instructional strategies based upon identified learner characteristics.
Learner characteristics interact with instructional strategies, the learning situation, and the nature of the content.

"Performances Indicative of the Design..."
Performances Indicative of the Design Standard

Courses applicable to Design
IT651 (Systematic Design)
IT644 (Webpage Design)
IT544 (Desktop Publishing)
IT645 (Advanced Desktop Publishing)
IT 614 (Technology in Education)

Reflective Essay Outline
Very briefly discuss why Design is important to teach in college ICT programs (10%).
Reflections on how coursework is indicative of the standard of Design (include Accessibility).
Reflections of how coursework been a valuable asset in a classroom setting or in relation to other coursework.
*Take 2 domains and relate to all their sub-domains.  Discuss 2 sub-domains from the remaining domains.*

Sources
All definitions taken from: www.aect.org
All information about essay and the emergence of Design as a domain as related to coursework from interviews with Dr. Al Janusweski, Dr. Tony Betrus and Dr. Edd Schneider