Message Design
"ÒMessage design
involves planning for the manipulation of the
physical form of the messageÓ (Seels & Richey, 1994, p. 31).
"Message design
is embedded within learning theories (cognitive,
psychomotor, behavioral, perceptual, affective,
constructivist) in the application of known principles of attention, perception, and retention which are intended to communicate with the learner.
"This sub-domain
is specific to both the medium selected and
the learning task.