Slide 1
Standard 3: UTILIZATION
Candidates demonstrate the knowledge, skills, and dispositions to use processes and resources for learning by applying principles and theories of media utilization, diffusion, implementation, and policy-making.

Sub-Domains of Utilization
3.1 Media Utilization
3.2 Diffusion of Innovations
3.3 Implementation and Institutionalization
3.4 Policies and Regulations

Media Utilization
standard 3.1
Decision-making process of implementation based on instructional design specifications

Performance Indicator
for Media Utilization
Identify key factors in selecting and using technologies appropriate for learning situations
Example: learner disabilities

Diffusion of Innovations
standard 3.2
ÒÉthe process of communicating through planned strategies for the purpose of gaining adoptionÓ (Seels & Richey, 1994, p. 46)

Diffusion of Innovations
Goal is to bring about change
Process includes stages
awareness
interest
trial
adoption

Implementation & Institutionalization
standard 3.3
ÒImplementation is using instructional materials or strategies
Institutionalization is the continuing, routine use of the instructional innovation

Performance Indicator
for Implementation & Institutionalization
Use appropriate instructional materials and strategies in various learning contexts
Example: print, audio, video, digital presentation, guided web search

Policies and Regulations
standard 3.4
the rules and actions that affect the diffusion and use of Instructional Technology (Seels & Richey, 1994, p. 47)
copyright law
standards
use policies
ethics

Links to Courses
IT 614  Technology in Education
Utilization of multi-media (audio, video, web, software, É)
IT 651  Systematic Design of Instruction
Learner characteristics