Development Standards

AECT National Recognition


	since 1970Õs, AECT members have taken a leadership role in documenting evolution of the field
	National Recognition says
		assessment of pre-professional competencies as defined by AECT
		AECTÕs process/review of preparation programs
		acknowledge need to continually reassess program quality
		potential students & graduates have credible source of evaluation upon which to base their decision regarding grad study

Development - AECT definition


	the process of translating the design specifications into physical form
		tests
		handouts
		instructor guides
		presentation slides
		instructional media

Influential Theories of Development


Reiser & GangeÕs model for choosing instructional material (1983)
	designer answers questions about skills
		intellectual skills – require response & feedback
			interactive media
		verbal information - less need for diagnostic feedback
			lower need for interactive media
		motor skills – require execution of routine
			use of real objects or simulators
		attitudes – requires modeling
			use of visual rich media, like tv

Influential Theories of Development


	Cognitive Load Theory
		ÒInstructional designers who use this theory to develop multimedia materials are sensitive to what is known about how people process information.Ó

History of Development


	oldest: printed material based on mechanical principles
	then: audio visual materials and computer applications
	today: Òdigital age gives rise to integration of old forms of technology with the newÓ (Watson School of Education, University of North Carolina, Wilmington)

Four Subdomains:


	Print Technologies
	Audiovisual Technologies
	Computer-Based Technologies
	Integrated Technologies

2.1 Print Technologies


ways to produce or deliver materials
	books and static visual materials
		primarily through mechanical or photographic printing processes (Seels & Richey, 1994, p. 37).
	verbal text materials and visual materials
		text, graphic and photographic representations and reproductions
		print and visual materials provide a foundation for the development and utilization of the majority of other instructional materials.

2.1 Print Technologies


	Performance Indicators:
		2.1.1 Develop instructional and professional products using a variety of technological tools to produce text for communicating information.
		2.1.2 Produce print communications (e.g., flyers, posters, brochures, newsletters) combining words and images/graphics using desktop publishing software.
		2.1.3 Use presentation application software to produce presentations and supplementary materials for instructional and professional purposes.
		2.1.4 Produce instructional and professional products using various aspects of integrated application programs.

2.1 Print Technologies


	Class References:
		IT518 (Technology in Elementary Ed.)
		IT614 (Technology in Education)
		IT654 (Program Evaluation)
		IT546 (Preparation of Performance Support Materials)

2.2 Audiovisual Technologies


	Òways to produce or deliver materials by using mechanical devices or electronic machines to present auditory and visual messagesÓ (Seels & Richey, 1994, p. 38)
	generally linear in nature
	represent real and abstract ideas
	allow for learner interactivity dependent on teacher application

Performances Indicative of the Development Standard 2.2: Audiovisual Technology


	2.2.1 Apply principles of visual and media literacy for the development and production of instructional and professional materials and products.
	2.2.2 Apply development techniques such as storyboarding and or scriptwriting to plan for the development of audio/video technologies.
	2.2.3 Use appropriate video equipment (e.g., camcorders, video editing) to prepare effective instructional and professional products.
	2.2.4 Use a variety of projection devices with appropriate technology tools to facilitate presentations and instruction.

2.2 Audiovisual Technologies


	Class References:
		IT518 (Technology in Elementary Ed.)
		IT545 (Preparing Professional Presentations)
		IT614 (Technology in Education)
		IT621 (Authoring & Scripting)
		IT655 (Video Design and Production)

2.3 Computer-Based Technologies


	Òways to produce or deliver materials using microprocessor-based resourcesÓ (Seels & Richey, 1994, p. 39)
	electronically stored information in the form of digital data
		computer-based instruction (CBI)
		computer-assisted instruction (CAI)
		computer-managed instruction (CMI)
		telecommunications
		electronic communications
		global resource/reference access

Performances Indicative of the Development Standard 2.3: Computer-Based Technologies


	2.3.1 Design and produce audio/video instructional materials which use computer-based technologies.
	2.3.2 Design, produce, and use digital information with computer-based technologies.
	2.3.3 Use imaging devices (e.g., digital cameras, video cameras, scanners) to produce computer-based instructional materials.
	2.3.4 Incorporate the use of the Internet, library online catalogs and electronic databases to meet the reference and learning needs of students and teachers.

2.3 Computer-Based Technologies


	Class References:
		IT621 (Authoring & Scripting)
		IT614 (Technology in Education)
		IT545 (Preparing Professional Presentations)
		IT546 (Preparation of Performance Support Materials)

2.4 Integrated Technologies


	Òways to produce and deliver materials which encompass several forms of media under the control of a computerÓ (Seels & Richey, 1994, p. 40)
	typically hypermedia environments which allow for:
		(a) various levels of learner control
		(b) high levels of interactivity
		(c) the creation of integrated audio, video, and graphic environments
		(ie) hypermedia authoring and telecommunications tools such as electronic mail and the World Wide Web

Performances Indicative of the Development Standard 2.4: Integrated Technologies


	2.4.1 Use authoring tools to create effective hypermedia/multimedia instructional materials or products.
	2.4.2 Develop and prepare instructional materials and products for various distance education delivery technologies.
	2.4.3 Combine electronic and non-electronic media to produce instructional materials, presentations, and products.
	2.4.4 Use telecommunications tools such as electronic mail and browsing tools for the World Wide Web to develop instructional and professional products.

Performances Indicative of the Development Standard 2.4: Integrated Technologies (conÕt)


	2.4.5 Develop effective Web pages with appropriate links using various technological tools (e.g., print technologies, imaging technologies, and video).
	2.4.6 Use writable CD-ROMs to record productions using various technological tools.
	2.4.7 Use appropriate software for capturing Web pages, audio wave files, and video files for developing off-line presentations.

2.4 Integrated Technologies

Sources: