#11. Online, Inc., a
Division of Information Today Inc. Wilton, Connecticut
A similar endorsement is
voiced by Matthew Gale, who handles strategic product marketing for Web and interactive
solutions at Discreet, the San Francisco maker of content creation solutions for video,
animation, and 3D. He describes
streaming media as "another way to communicate experiences, knowledge, ideas, messages,
and stories. This medium allows companies to deliver compelling
multimedia information across vast distancesÑin real time or near real timeÑto
implementers, influencers, and decision-makers. Companies can richly communicate
custom messages to all the key stakeholders while improving workforce
knowledge and productivity."
As evidence of streamed
multimedia's efficiency, Gale cites "classic research" published
by Wiman and Mierhenry in
1969. "The study found that people remember 10%
of what they read, 20% of what they hear, 30% of what they see, and
50% of what they hear and see."