DALE'S CONE OF EXPERIENCE
People
Generally
Remember
?**
10%
of what they
read.
Read
Verbal Receiving
20%
of what they
hear.
Hear Words
30%
of what they
see.
Watch still picture
Watch moving
picture
Visual
Watch
exhibit
Receiving
50%
of what they
hear
and
see.
Watch demonstration
70%
of
what
Do a site visit.
they
say
or
Do a dramatic
presentation.
Hearing,
write.
Saying,
Seeing &
90%
of
what
Simulate a real experience.
Doing
they
say
Do the real thing.
as
they
do a
thing.
?**
?**
Wiman and Meirhenry. (1969) contains reference to Edgar Dales's "Cone of
Experience."
**Question
marks refer to the unknown.