¥We Remember:
¥5% Lecture
¥10% What we read
¥15% What we see
¥20% Audio-Visual
¥20% What we see and hear
¥20% What we hear
¥26% What we hear
¥30% What we see
¥30% Passive Verbal
¥30% Demonstration
¥40% What we discuss
¥50% Visual Receiving
¥50% See and hear
¥50% Discussion Group
¥70% Discuss with others
¥70% Active Receiving and Participating
¥70% Say
¥70% Say and Write
¥70% Say or Write
¥70% Say as they talk
¥75% Practice by Doing
¥80% Experience Personally
¥80% What we experience directly or practice
doing
¥90% Say as they do a thing
¥90% Say and perform a task
¥90% Teach to others/Immediate Use
¥90% What we attempt to teach others
¥95% of what we teach someone else
14
Sources:(and counting)
Wiman and Mierhenry, 1969
Wiman and Mierhenry, 1960
Glasser, 1990
Standard Oil of NY
Socony-Vacuum Oil Company
Dale and Nyland, 1985
Bruce Nyland, 2000
Bruce Nyland, 1950Õs
Nyland/Dole, 1972
Dale Edgar
NTL Institute
James Stice, 1984 Seminar
Gustafson, 1985
Brady, 1989