Department of Business Administration
IT 655 - Video Design and Production
Dr. Anthony Betrus
Summer 2019, Session 2B
Course Syllabus

Credit: Three semester hours

Time: 4:30-7:00  Tuesday, Wednesday, Thursday
Week 1: July 25,
Week 2: July 30, 31, Aug 1
Week 3: Aug 6, 7, 8

Location: Dunn 210, Dunn 399

Overview: This course provides students with an introduction to digitial video design and production techniques


1) Videographing: The Pictorial Sequence, Mendel Sherman. AECT (pdf)
2) i-Movie HD Tutorial (pdf)
3) Final Cut Pro Tutorials from
4) iMovie 10.1 Tutorial
5) WIndows Live Movie Maker Tutorial (YouTube)
6) How to Edit Video in YouTube (Video) (pdf)
7) How to Upload Videos to YouTube (Video) (pdf)


In this class we will use HD digital video cameras. In order to complete this class you must have access to (via a previous purchase or new purchase) your own HD digital video camera. You will need a camera with a microophone jack and the ability to record in HD. Along with the camera, you will need both a minijack microphone and a tripod (full-sized). Some cameras, microphones, and tripods are avaialble for signout from the OLT program inventory in Dunn 395 (limited supply). It is always preferable for you to use your own your own equipment, as this will help to ensure knowledge transfer in the future. For editing, we will be using Final Cut Pro on the iMacs in Dunn 210. You may choose to edit on any number of alterantive systems, including, but not limiited to: iMovie, Windows Movie Maker, Lightworks, Adobe Premiere, or Kdenlive. You are similarly encouraged to edit on your own systems, although if you use a laptop the use of a second monitor is encouraged.


Instructional Video Project - 50% of the overall grade.

Variable Topic Project - 50% of the overall grade.

Attendance: Daily attendance is required of all students.

Digital Storage: Each students is required to have a 16 GB or larger usb external drive, along with appropriate cloud storage..

Course Schedule: (subject to change as needed)
Date Topic
Thursday, July 25 (no live class)

In preparation for class on July 30:

  1. Read and take notesVideographing: The Pictorial Sequence, Mendel Sherman. AECT (pdf)
  2. Watch and take notes: previous SUNY Potsdam Student Videos on YouTube
  3. Shoot and edit a 2 minute video with any equipment. The video should have limited to no planning, any topic at all, ungraded, don't overthink it.  Edit the video any way you can (iMovie is a good choice for beginners, although there are many other choices), and then upload to YouTube (you can even do basic edits in YouTube (Video) (pdf)). You may need to create a YouTube account if you do not already have one. Once the video is completed and uploaded, send a link to the video (not a copy of the video) to The video should be available to those with the link to it, not open to the general public. The point of this exercise is to work through the full pre-production, production, post-production, publication process quickly, and to overcome technical obstacles, not to produce high art. We will review and critique (nicely!) the videos. This first video is ungraded.
  4. Determine and bring to class on July 30 at least two possible topics for your instructional video. Videos can be done individually or in groups.

Tuesday, July 30

Review 2 minute videos

Determine a production path for each student.

Class time used for selection of topics and developing storyboards for instructional videos. Storyboard of Instructional Video project due at the end of class today.

Wednesday, July 31


Re-shooting and additional video capture as necessary.

August 1

Continued Editing

Instructional Video Project and Report due today. Preparation of project output (YouTube, DVD, digital files). Click here for a YouTube explanation of various output formats. Class presentation of videos.

Tuesday, Aug 6 Storyboards of Variable Topic Video Project due today. Use of class time for capturing video
Wednesday, Aug 8


Re-shooting and additional video capture as necessary

Thursday, Aug 9

Variable Video Project and Report due. Preparation of project output (YouTube, DVD, digital files). Class presentation of videos.

Plagiarism: This course adheres to the College's policy on academic honesty as stated in the Graduate Catalog. Plagiarism may lead to grade reduction, course failure, or expulsion from school.

Students with Disabilities
Any student with a disability needing academic adjustments or accommodations should speak with the professor as early as possible. Students with disabilities should also contact: Sharon House, Coordinator of Accommodative Services at 267-3267, Sisson 112, or e-mail her at for further assistance. All disclosures will remain confidential.

Office Information:
Office: Dunn 393
Phone: (315) 323-4456

AECT Multimedia Production Divsion Immersive Learning Award Submission Information

This page created 6/21/19 by Anthony Betrus. Last updated 7/24/19